‘Why is vlogging so stinking hard?!’ I could not stop asking myself this each time I failed to start a Youtube channel. Trust me, my Youtube Channel didn’t happen over night.
Self Discovering Through Social Media
It took me 8 years of telling myself I wanted to start a Youtube Channel – to start and stick with it. Four years into this, I had a flashy job as a social media manager for TONI&GUY. I even got to vlog a couple of times at New York Fashion Week but I always hid behind the camera.
I created videos about hair and fashion because it was easier than facing the truth. I didn’t know who I was at all.
I curated my personal social media to reflect an exciting, luxurious and fashion-forward life but deep down inside I felt empty. It was so easy to use social media to validate this lifestyle #humblebrag – that was actually built on fear of what people would think of me. Every time I went to express myself online – it was like staring into a reflection in mirror that I didn’t want to see.
After countless takes filming myself for a Youtube channel focused on social media marketing (that never launched) I knocked the camera stand over and began to cry. I just wanted to be myself and truly love the person I watched when I played back the video.
At that moment, I knew what I needed wasn’t a better camera but to do some soul searching. I began to gobble up books on personal growth, character development and yoga, exploring my identity and beginning to design a life that I could be proud of. Whether you think you know everything or nothing (or a little bit of both) about life or making videos, remember – there’s always room to discover more!
Several months later, I began to expose myself again online through my channel LifeByJazzTV, this time sharing what I had been reflecting on in life, books and about myself. Each time I learned more about myself – a lot of it being embarrassing, and even more often, hard to face.
I so proud to say that I’ve been on Youtube for almost a year now and it’s been a hell of a journey.
Creating Videos With Less Effort & More Passion
The key to creating effortless video content is NOT being an expert in your field or becoming a professional video producer but being willing and excited to continually explore yourself.
Like road trip, Youtube is not about the destination but the journey.
I’m constantly learning to love myself in the moment (no matter what I look like that day on video) and celebrate where I am in life (whether struggle or stride). When I create in this mindset, video creation is relatively effortless. It’s empowered me to connect with real people all over the globe and build a brand that I am truly proud of!
Just like everything else in life, vlogging doesn’t get easier, but the more you do it – the more you discover how to express yourself to the world and we all have a story to tell, a passion to share and a vibe to send out into the universe!
Important: Please share your thoughts and ideas in the comments.
Have you ever thought about starting a Youtube Channel? If so, what would your channel be about? If you have a channel, already make sure to comment to tell me about it & share the link so I can check it out.